👋 Hello there ! My name is
Matthieu Soum.
I bring business to my clients.
I'm a growth & business manager based in Paris, France.
Now available for a full time position 💼
My main missions consist are to bringing visibility, new opportunities and sales for my clients in consistent changing-world. Do you need support & advices to reach your ambitions? Well, let's get in touch!
In a few lines
Passionate by new technologies and business, I enjoy keeping myself updated about digital/business trends and testing tools from the internet. I put a particular effort into delivering the best experience that my customer deserves and enjoying learning everyday.
After graduading from HETIC, I've launched two projects Coraye & Hellow Studio. I also learned about B2B Sales by applying for a ten-week intensive bootcamp, Humind School (now Akimbo) which resulted at the end into a full time position at Invenis, a french start-up specialized in data solution.
Today, I'm looking for new growth management opportunities and hope to work on challenging and meaningful projects.
- Web Scraping - WebScraper / Data Miner
- Acquisition - SEA & SMA / Affiliates / Retargeting
- Automation - Zapier / PhantomBuster
- Analytics - GA, Adobe Analytics
- Go-to-Market Strategy - PMF, ICP, BP...
- Tracking - Hotjar, GTM
- Prospecting - Apollo / Lemlist / ProspectIn
- Product Design - Adobe Ps Ai / Figma
- Sales (Call & Closing) - BANT / BEBEDC
- Web Technologies - HTML / CSS / JS
- Lead Generation - SEO / Content / Social
My previous experiences
Co-founder & Web Manager @ Hellow Studio
Aug 2021 - Mar 2022
Creative web studio specialized into e-commerce, fashion goods and NFTs.
- Team of 5 persons with different backgrounds and leading all the graphic and marketing subjects into the studio.
- We generate around 35K€ during our adventurewith an MRR at 1200€.
- My main mission was to lead all SEA/SMA campaigns, analytics, graphic designs and photography for our customers.
Sales Development Representative @ Invenis
Nov 2020 - July 2021
An SaaS company that helps companies and governments to turn-on their data into valuable assets thanks to AI.
- Sales generation : Find around 80 cold/hot leads for the company which resulted into one closing contract for 30K€.
- Outbound Strategy : Creation of a sales machine with LaGrowthMachine, Linkedin Sales Navigator and other hack tools. More than 3500 profiles finded and qualified.
Bootcamp Sales B2B @ Akimbo (ex-Humind School)
Mar 2020 - June 2020
An intensive 10-week bootcamp to become Sales in B2B
- Intensive 10-week program (400+ hrs) which includes : Web scraping, go-to-market strategy, inbound & outbound marketing, cold-calling, closing and account management.
- Working on real issues every new weeks from french startups such as Spendesk, Agicap, Sendinblue, Wedoogift and Partoo.
- 2-week final challenge in real sales situation with a startup partner from HEC incubator : ViiBE. +2,5K new prospects scraped from Linkedin, 12% accepted request rate, 8% answering rate (in 24h) and new tool for account enterprise mapping.
Co-founder & Marketing Manager @ Coraye
Jan 2019 - Jan 2020
A SaaS that empower color precision & reliability for companies.
- Develop a strong and appealing brand in order to gain trust & visibility through SEO, Social Media and branding.
- Build the front-end part of the website and put all the analytics tools for improving user experience and CTR.
- Acquire and qualify new prospects, inbound marketing campaigns : 600+ email address collected.
- Create a community and maintain support for beta testers.
Junior Acquisition Manager @ Fnac Darty
July 2017 - Dec 2018
French top retailer in culture, electronic and entertainment goods.
- Working for Fnac Spain, Switzerland, Belgium and MisterGoodDeal.
- Animate marketing campaigns through differents acquisition channel : SEM, affiliates, retargeting and paid search.
- Manage campaigns for each of these acquisition channel : +15% income 2017 vs 2016 (Fnac ES, BE, CH)
- Build automate dashboard in order to review performances with reports : Adobe and Google Analytics, Data Studio, DoubleClick
Student (Master) @ HETIC
Sept 2013 - Dec 2018
A 5-year school program to become a digital expert
- Learn different skills about the digital environment such as web development, webdesign and digital marketing and so on.
- On the 3rd year, I decided to specialize myself in digital marketing and more exactly in acquisition which allow me to participate at GOMC in 2017 (Top 25 - France).
- A final year dedicated to entrepreneurship, learning about how to launch a product that answer to customer pain. Working in a group of 5 persons in influence marketing.
Seller B2C @ Fnac
Apr 2013 - Aug 2015
French top retailer in culture, electronic and entertainment goods.
- My two main missions was giving advices to customers and selling them the right product that fits their needs. My performance : 250K€ in Sales 2013, 350K€ in 2014.
- Promote and sell all Fnac services such as customer loyalty program, extended warranty and home services. Part of 2014 Sales : 12%.
- Put all efforts to deliver the best customer experience and satisfaction in-store. NPS 2014 : 31,2% (+7pt vs 2013)
Recent Work
Sales Recommendations
ViiBE Communication
In a group of 4 ambitious business developers, we provided our best recommandations (including lead generation) for ViiBE Communication during a 2-week challenge in order to empower their Sales method which is mostly dedicated for entreprise accounts.
- LucidChart
- ProspectIn
- PhantomBuster
Web Scraping
Linkedin Companies Profile Finder
When you want to get information in one specific industry, sometimes it gets hard to scrap data about all companies you want to aim and get info about their employees. With Linkedin Companies Profile Finder, combine PhantomBuster + Google Sheets to get all data needed for prospecting.
- Google Sheets
- PhantomBuster
- Dropcontact
Building Website
French Me Up
French Me Up (FMU) is a NGO that promote cultures diversity and help students from all around the world to be welcomed at UVSQ university during their journey. The website include an event calendar, a shop and a blog.
- Wordpress
- WooCommerce
- Elementor
Previous Work
view the archiveCase Study
Partoo
Design an account-mapping strategy for Partoo in the DIY market to identify stakeholders and increase closing rate.
Case Study
Wedoogift
Meeting training and simulation with Wedoogift by using BEBEDC method for sales pipeline.
Prospecting
Sendinblue
Cold-calling prospects, identify opportunities through BANT method and complete information on HubSpot CRM.
Inbound Marketing
Agicap
Prepare and test inbound marketing campaign for Agicap CFO community : Cash is King.
Business Strategy
Advizor Project
Identify a shift and its consequences to highlight an opportunity in a market and build a value proposition.
Web Scraping
Spendesk
Get information for a vertical market by using scraping tools and make a scoring in function of different criteria selected to identify the best opportunities.
What's Next?
Get In Touch
I'm always seeking for new challenges. Whether you have a question or want to say hi, reach me out, and I'll get back to you ASAP.